I. V. Rajashree – Feedback

I. V. Rajashree

Rajashree, a key senior member of Feedback since 1994, has been instrumental in Feedback’s growth trajectory. She currently oversees a key Business Unit at Feedback comprising Auto, Agriculture, Clean Technology, Chemicals, Machine Tools, Paper, Packaging & Printing, and Plastics.

She works closely with clients to find solutions to their business problems, carving their growth strategy, setting out their go to market plans and designing an ecosystem that enables growth. Her hands-on experience, details oriented approach in marketing & business operations combined with a strong commitment to bring everything to its logical conclusion enables her to address business problems with ease.

Her 21 years of hands on experience in the field of B2B market research and consulting spans various functional areas such as marketing, customer support, and distribution and partnership programs. She has held crucial positions such as Head of the Market division; Head of Feedback Capability Centre and Head of Operations, earlier.

She was responsible for setting up the Feedback Capability Centre on a shared services model. She has also been involved with streamlining internal process flows for the various interfacing units, aligning the delivery and implementation teams to ensure effective and efficient delivery of service to clients.

Having boundless energy, Rajashree has varied hobbies and interests ranging from travelling, watching movies (old and new, all languages) to Indian classical music.