B2B research – Feedback

Tag Archives: B2B research

Recently I had the opportunity to present a session at NHRD Pune Chapter (https://www.linkedin.com/pulse/nhrd-pune-chapter-presents-workshop-hr-analytics-nhrdn-pune-chapter) As part of a day-long HR Analytics workshop.  Apart from Feedback Consulting, other speakers included experts from technology firms TCS, IBM and research firms KPMG and Cerebrus Consultants indicating how Analytics as a field is at the interaction of research and […]

A great marketing program especially in the B2B context puts the customer at the heart of the business and is the central tenet of value marketing. Value Based Marketing is about generating products and services which are rooted in the needs of the customer rather than the need of the company to sell its products […]

It is interesting to note there are several aspects of B2C marketing which is slowly becoming mainstream even in B2B marketing initiatives but one intervention which does not translate easily are customer loyalty programs Customer Loyalty Programs in the B2C scenario is pretty straight forward, you create a loyalty card for customer, provide price discounts […]

There are always 2 hats to wear to look at research study from both the business perspective and research techniques which are been deployed. The Business Thinking tends to focus on outcomes Each question is vital which helps resolve a business problem! There is a strong temptation to cram in more questions. The thinking is […]

You cannot report what is not captured and hence it is important to be double sure on what one wants from a customer interaction in the shortest possible time. Some points that can really help building an effective communication with the customers with a structured questionnaire are as below: Respondents have a really short attention […]

Often when Questionnaires are drafted, business executives presume that respondents are going to hand in the silver bullets/ magic pills to their business problems. So if we want to run a channel impact/engagement study to help meet the business objective of increasing sales for Firm X, there is a temptation to just ask the channel […]