Market Forecasting Services on Power Sector


In Power sector, Feedback has covered the entire value chain encompassing Electricity, Fuel Sources, Generation, Transmission & Distribution, Power Consumption and Energy Services. Feedback has a very strong presence in the Energy Equipment business in India and has provided indepth market research services..

The Indian Power Sector is going through a robust phase with all aspects of its business – Generation, Transmission and Distribution, witnessing rapid growth. An estimated 250GW+ capacity is likely to be added in the Indian Power sector over the next decade in India. Feedback has a strong presence in the Power sector by virtue of having worked with market leaders in this sector, both global & Indian companies for over a decade.

Sub Sectors

  • Waste Heat
  • MSW
  • Biomass
  • Liquid Fuel
  • LNG
  • Natural Gas
  • Coal
  • Renewable
  • ST/GT
  • Gas Engine Gensets
  • Diesel Gensets
  • Wind Turbine
  • Solar PV
  • Boiler
  • Condensers
  • Substations
  • Transformer
  • Capacitor
  • Switchgears
  • Transmission Towers
  • Conductors
  • Cables
  • Earthing
  • Lighting Arresters
  • Relays & Automation
  • Metering & Smart Grid Solutions
  • Energy Efficiency
  • Measurement & Control
  • Automation
  • Meters
  • Smart Grid Solutions
  • Rental Power
  • ESCOs
  • EPC
  • Power Plant O&M
  • Rig Servicing
  • Capital Equipment Servicing 

Service Offerings

  • Fuel Availability
  • Fuel Pricing & Trends Assessment
  • Power Generation Potential
  • Evaluation of Fuel Sources for Assistance in Sourcing
  • Policy Impacts on Fuel Usage in Various Regions
  • Market Sizing
  • Market Forecasting
  • Business Potential
  • Market Plan Assessment
  • Value Chain Analysis
  • Usage, Attitude & Purchase Assessment
  • Concept Reaction & Evaluation
  • Customer Prospecting
  • Customer Satisfaction Measurement
  • Company Assessment
  • Channel & Distribution Assessment
  • Pricing
  • Partner Identification
  • Risk Mitigation Solutions
  • Revisiting Marketing Plans
  • Policy Impact Assessment
  • Go-To-Market Strategy
  • Business Plan Preparation
  • Location Identification
  • Feasibility Studies
  • Energy Demand Estimation

Some Interesting Projects

  1. Group Captive Power plants

    Feedback partnered with a Global Equipment major and helped set up Group Captive Power Plants in India – assessed feasibility of setting up a Group Captive Power Plant in Malanpur, Bawal, Palanpur, VV Nagar and other centres. This involved an assessment of key load centres, identifying centres to focus on, assess their demand, locate key stakeholders willing to partner with the client and making the connections. These Group Captive Power Plants are now operational in India.

  2. Power Equipment

    Feedback assisted a global major in firming up their India plans through a detailed demand assessment and future opportunity analysis of a wide range of Power equipment including Transformers, Capacitors, Numerical Relays, Automation Products and Software.

  3. Power transformers

    Our research played a key role in assisting a major MNC set up a Power transformer plant in India. Feedback laid out the current market, likely potential they could address in the future, the challenges they would encounter, key success determinants and a road map for the way forward.

  4. Captive power plant

    A major MNC Chemicals firm with a manufacturing unit in MP was looking for reliable captive power options. Feedback undertook a detailed study of the area, understood the various fuel options available in the region, studied their availability (Current and future), pricing, demand elasticity and cost benefit analysis and suggested setting up a Biomass based captive power plant.

  5. Small Hydro Power

    Mapped the complete Small Hydro Power (SHP) opportunity in India – established potential for SHP in all potential states and mapped relevant policies. Shortlisted/ identified key stakeholders/ partners in the states of interest. Today, the company is the market leader in Small Hydro Power (SHP) equipment and Projects in India.