Market Study Services on Environment Sector


Feedback has assisted leading Indian and Global companies through entire spectrum of Environment sector - water, air, clean power (wind & solar), waste management and recycling to launch futuristic products and solutions with the aim of improving the quality of air, water and earth.

Feedback’s environment practice revolves around the basic tenets of resource conservation, energy conservation, pollution control and protecting the ecological balance. Adoption of cleaner technologies and cleaner production strategies is expected to provide the much needed balance between development and environment in the form of economic benefits by way of increased resource efficiency, innovation and reduced cost of environmental management.

Growing environmental consciousness, improved enforcement of environmental legislation, increasing compliance and easy availability of finance has led to a faster deployment of clean technologies. Green Environment is a critical agenda of the Indian Government, this is expected to drive a favourable ecosystem for companies working on innovative / sustainable technologies, potentially leading to an exponential growth in the long term.

In the 50+ engagements Feedback has undertaken in this area, we have touched base with virtually all end use segments and core sector industries such as steel, cement, power, etc. and developed a deep understanding of the environment control practices followed by these segments. Feedback’s recommendations have helped clients draw up entry strategies and ‘Go-to-Market’ plans.

Sub Sectors

  • Water
  • Clean Power
  • Air
  • Waste Management
  • Recycling
  • Equipment
  • Consumables
  • Solutions

Service Offerings

  • Business Potential Assessment

  • Go – No Go Business Opportunity

  • ‘Go-to-market’ strategy

  • Concept Reaction & Evaluation

  • Partner Identification

  • Future Gazing

  • Need Gap Assessment

  • Business Plan

  • Govt. regulations and their impact

Some Interesting Projects

  1. Air Pollution Control Equipment

    Reducing particulate matter in the air by checking the effluent gases is one way of ensuring that the air pollution is under control. Feedback worked on understanding the need for and type of air pollution control equipment required across various industries, based on their levels of emission and current level of preparedness. This helped the client tailor their offerings specific to a segment and offer the most appropriate solution for each of these sectors.

  2. Sewage treatment plants

    Water is increasingly becoming a scarce resource and recycling water is becoming essential and is no longer a ‘nice to have’ proposition. Although most new projects in the country do recycle water, the quality of recycled water continues to be suspect. Feedback worked closely with a client to understand sewage treatment plants current business landscape in India and likely future potential with a view to identify opportunities for high end membranes. This enabled the firm to chart out a business plan and a market entry strategy for high end membranes.

  3. Water & Waste water treatment

    Water & waste water business in India offers scope not only for product manufacturers but also for services firms. Feedback assessed the opportunities in services for water & waste water treatment and estimated the future potential in each end user segment – Food & Beverages, Power, Pharma, Textiles, Steel, Cement, Chemical, Refinery, Sugar, Paper & Pulp, Electroplating, Hospitality, Commercial complexes & Municipalities. Our recommendations assisted the client in building a value proposition for each segment and also helped them build internal capabilities and staffing for each end user segment.

  4. Automotive recycling

    As India’s Auto sector continues to grow and expand, the number of vehicles to be scrapped and recycled will increase exponentially. Feedback has worked for The Indian National Academy of Engineering (INAE) to assess and understand the current practices of automobile dismantling, recovery of material and disposal practices. The study also set out the number of end of life vehicles by 2020 and 2030 and the requisite landfill requirements.