Market Plan Assessment Services on Electronics Sector



In Electrical & Electronics Sector, Feedback has worked across a wide range of products, solutions and services cutting across various application segments in India, Middle East and South East Asia.

The Electrical Equipment sector in India is one of the key pivots of the growth of Power sector in particular and the overall Industry in general. This sector has the potential to reach $ 100Bn in the next 8-10 years, given the growth ambitions of our nation. The Electronics Sector is estimated to touch $ 400Bn by 2020. These two sectors will be the key driving force for the Indian manufacturing sector in the near future. Feedback has an unparalleled record of working with the best in these two sectors.


Sub Sectors

Standard Electricals

  • Motors (HT<)
  • HV/LV Cables
  • DT
  • Bur bars
  • Feeder pillars
  • DB

Control & Protection

  • Switchgears
  • Relays & Connectors
  • Surge Protection devices
  • Insulators & Reactors
  • Harmonic Filters & PQA

Drives & Automation

  • Drives
  • PLC
  • HMI's
  • Servos
  • RTU & FRTU
  • Process & Factory Automation Products and Software

Sensors & Instrumentation

  • Measuring
  • Control & Analytical Instruments


  • Building Automation Systems
  • Gate & Door Automation
  • Displays & Visualization Solutions
  • Fire & Security Products & Solutions
  • Lighting & LED
  • Cables & Wires
  • Switches
  • Switchgears
  • Controls
  • Stabilisers
  • UPS & Inverters
  • Street lighting Solutions
  • T&D Products
  • Power plant Simulators
  • Smart grids

Service Offerings

  • Market Sizing (Demand Side & Supply Side)

  • Value Chain Analysis

  • Channel & Distribution Assessment

  • Customer Satisfaction Measurement

  • Partner Identification

  • Market Forecasting

  • Usage, Attitude and Purchase Assessment

  • Pricing

  • Company Assessment

  • Risk Migration Solutions

  • Concept Reaction & Evaluation

  • Business Potential

  • Revisiting Marketing Plans

  • Market Plan Assessment

  • Concept Reaction & Evaluation

  • Customer Prospecting

  • Policy Impact Assessment

  • Go-to-Market Strategy

Some Interesting Projects

  1. Building Automation Business

    An MNC firm in the Building Automation business was interested in expanding its operations in India and acquire a market leader status. Feedback conducted an in-depth study of the Building Automation industry in India and set out the current market landscape, future opportunities, likely challenges and demand drivers. In addition to outlining the road map for their growth, Feedback also identified a potential partner, to gain faster market share.

  2. LCV Switchgear

    Feedback helped a major international LV switchgear firm introduce the ‘right’ product in the Indian market. Feedback made an in-depth study of the local LV switchgear market, they major buyers, their needs & expectations, their usage & procurement practices, key influencers & their role, desired features and price points, to recommend the appropriate product (and features) required for the Indian market.

  3. Business Divestment

    Feedback assisted a Building Automation firm restructure their business into two Strategic Business Units, aiding the sale of one of its units. This restructuring was based on market realities, business synergies, growth options and likely challenges.

  4. Modular Switches

    Feedback helped an MNC client enter the Modular switches business in India. This entailed a study of markets – current size, future growth prospects, level of competition; study of users / consumers – usage practices, product preferences, price preferences; environment scan – regulatory framework, etc. Feedback, also studied the level of investments required, likely margins, payback & returns and helped the client with the financial viability aspect as well.

  5. UPS

    Feedback worked closely with a major UPS firm in India for over 10 years, partnering with them in their journey and assisting in all aspects of their marketing plan. Feedback consultations included various areas such as industry mapping, pricing, usage & attitude, distribution, image, product features, concept testing, product rating trends, technology trends, to name a few. The company is now a market leader in this business in India.