In the past 25 years, Feedback have worked on 250+ customized market studies with over 40 leading national and international firms in Chemicals sectors across organic & inorganic chemicals, speciality chemicals, intermediaries, etc. that find application in industries such as food processing, sugar, textile, leather, detergent, cosmetics, petrochemicals and cement
Feedback’s Chemical & Plastics vertical has enabled several firms to better understand their markets & customers and helped them diversify / grow their businesses both in the domestic as well as international markets.
The Indian chemical & petrochemical industry currently stands at USD 118 Bn and accounts for a mere 3% of the world chemical market. A strong end use industry fuelling demand for chemicals & plastics, along with the Government's push for local production is expected to result in significant capacity additions, leading to an 8% CAGR for the next five years.
The Plastic industry is contributing significantly to the growth & economic development of some key sectors such as Automotive, Construction, Electronics, Packaging, Healthcare, Textiles and FMCG. This demand has been growing at around 10% CAGR.
In the plastics sector, Feedback has worked with stakeholders across the value chain – polymer suppliers, pigment & compound suppliers, plastic product suppliers, channel partners, etc. Feedback has conducted multiple engagements in the following areas: polymers & resins, plastic pipes, packaging products, plastic storage products, specialty products, plastic processing machinery, etc.
Research on specific products/ services
Business potential estimation
‘Go No Go' decisions
Channel and distribution assessment
Usage, attitude and purchase behaviour
Value chain analysis
Acceptance of changing technologies
New Concept testing
Feedback helped a European industrial lubricant client re-orient their sales force and introduce new product variants to address price conscious segments. This was done by assessing current & more importantly future demand for industrial lubricants across thirty sectors; understanding their purchase behaviour, product needs, the value they seek in the product, cost of solution, etc.
White Glue is primarily used in the wood working segment and classified as Economy, Standard and Premium based on pricing and product quality. Feedback undertook an engagement in select centres to identify the consumption pattern of white glue, product movement from source to consumption point, margins in the value chain and potential for Premium White Glue. The results of the engagement helped the client identify customer requirements and develop SKUs in the premium range with a compelling value proposition.
Feedback advised a client on the ideal capacity of a state of art plant for Cumene derivatives, mainly Phenol & Acetone in India. This was based on an industry survey of current capacities & utilization, import / export scenario & the impact of global vs. local prices, future trends, investments required, payback, etc.
Feedback advised a large corporate on strategies to address opportunities across the value chain in the home and kitchen plastic business. Feedback undertook an extensive coverage of both modern and traditional retail in twelve centres to arrive at key market trends, competition – channel relationship, customer needs and changing behaviour. Feedback helped identify the appropriate product mix, markets and geographies to address and the retail formats best suited to access customers.
Feedback helped a client in their decision to manufacture PET preforms, based on a thorough understanding of market forces, demand potential and opportunities for growth. This involved understanding user segments, packaging practices & trends, trends in PET usage, transportation requirements, etc.