Market Research Services on Chemicals industry


In the past 25 years, Feedback have worked on 250+ customized market studies with over 40 leading national and international firms in Chemicals sectors across organic & inorganic chemicals, speciality chemicals, intermediaries, etc. that find application in industries such as food processing, sugar, textile, leather, detergent, cosmetics, petrochemicals and cement

Feedback’s Chemical & Plastics vertical has enabled several firms to better understand their markets & customers and helped them diversify / grow their businesses both in the domestic as well as international markets.

The Indian chemical & petrochemical industry currently stands at USD 118 Bn and accounts for a mere 3% of the world chemical market. A strong end use industry fuelling demand for chemicals & plastics, along with the Government's push for local production is expected to result in significant capacity additions, leading to an 8% CAGR for the next five years.

The Plastic industry is contributing significantly to the growth & economic development of some key sectors such as Automotive, Construction, Electronics, Packaging, Healthcare, Textiles and FMCG. This demand has been growing at around 10% CAGR.

In the plastics sector, Feedback has worked with stakeholders across the value chain – polymer suppliers, pigment & compound suppliers, plastic product suppliers, channel partners, etc. Feedback has conducted multiple engagements in the following areas: polymers & resins, plastic pipes, packaging products, plastic storage products, specialty products, plastic processing machinery, etc.

Chemicals Sub Sectors

  • Industrial Gases
  • Elemental Gases
  • Basic Organic Chemicals
  • Inorganic Compounds, etc.
  • Fertilizers
  • Pesticides
  • Bio-nutrients
  • Associated Nitrogen Compounds, etc
  • Polymers
  • Polyamides
  • Silicones
  • Resins, etc
  • Paints, Varnishes, Coatings, Inks
  • Soaps, Detergents, Cleaning Agents
  • Speciality Chemicals – Textile, Finishing, Wood

Plastics Sub Sectors

  • HDPE
  • LDPE
  • Masterbatches
  • PP
  • PVC Pipes
  • CPVC Pipes
  • UPVC Pipes
  • Drip Irrigation Pipes
  • Composite Pipes
  • DWC Pipes
  • Oriented PVC Pipes
  • Flexible Laminates
  • BOPP films
  • Straps
  • Stretch films
  • Stretch Preforms
  • Pet Strappings
  • Food grade EPS & XPS
  • Co-extruded pouches
  • Storage tanks
  • Plastic containers
  • Containers & Closures
  • Pet Bottles
  • Industrial containers
  • Foldable / collapsible Poly boxes (RTP)
  • Storage Bins
  • Waste Bins
  • Crates & Pallets
  • Plastic drums, jars, cans
  • Wood Polymer Composite
  • Medical Grade PVC Compounds
  • Plastic Auto Parts & Precision moulded plastic components
  • High Performance Plastic
  • Construction products – Door & window profiles, cables & wires, films, coated fabrics
  • Geo-membranes & Agriculture films
  • Injection moulding
  • Blow moulding
  • Extrusion
  • Roto moulding & Thermoforming
  • Speciality coating on plastic
  • Plastic Moulding Steel

Service Offerings

  • Go-To-Market strategy

  • Research on specific products/ services

  • Business potential estimation

  • Identifying partners

  • ‘Go No Go' decisions

  • Channel and distribution assessment

  • Usage, attitude and purchase behaviour

  • Value chain analysis

  • Acceptance of changing technologies

  • New Concept testing

Some Interesting Projects

  1. Industrial lubricants

    Feedback helped a European industrial lubricant client re-orient their sales force and introduce new product variants to address price conscious segments. This was done by assessing current & more importantly future demand for industrial lubricants across thirty sectors; understanding their purchase behaviour, product needs, the value they seek in the product, cost of solution, etc.

  2. Premium White Glue

    White Glue is primarily used in the wood working segment and classified as Economy, Standard and Premium based on pricing and product quality. Feedback undertook an engagement in select centres to identify the consumption pattern of white glue, product movement from source to consumption point, margins in the value chain and potential for Premium White Glue. The results of the engagement helped the client identify customer requirements and develop SKUs in the premium range with a compelling value proposition.

  3. Cumene derivatives

    Feedback advised a client on the ideal capacity of a state of art plant for Cumene derivatives, mainly Phenol & Acetone in India. This was based on an industry survey of current capacities & utilization, import / export scenario & the impact of global vs. local prices, future trends, investments required, payback, etc.

  4. Plastics business

    Feedback advised a large corporate on strategies to address opportunities across the value chain in the home and kitchen plastic business. Feedback undertook an extensive coverage of both modern and traditional retail in twelve centres to arrive at key market trends, competition – channel relationship, customer needs and changing behaviour. Feedback helped identify the appropriate product mix, markets and geographies to address and the retail formats best suited to access customers.

  5. PET Preforms

    Feedback helped a client in their decision to manufacture PET preforms, based on a thorough understanding of market forces, demand potential and opportunities for growth. This involved understanding user segments, packaging practices & trends, trends in PET usage, transportation requirements, etc.