Market Planning Services on Agriculture Sector


Feedback has significant experience across the entire spectrum of the agriculture industry eco-system - Agri equipment, Chemicals & Fertilizers, Agri produce, Agri processing, Agri infrastructure, Government policies & Subsidies, etc to provide customized market studies

The shift towards mechanization is already discernible with India’s farm mechanization rate now at 40%, while its share of population engaged in agriculture is 55%. The Agri Equipment market is estimated at INR 4,500 Bn and expected to grow at a CAGR of 8–10%. Many Multinational companies are in the process of setting up business operations in India, while Indian majors are introducing new products to increase productivity and efficiency.

Feedback has worked on close to 75 engagements across the Agri eco system in India. Farmers are the key users for all these Agri products and Feedback’s ability to reach out to farmers directly along with other stakeholders helps us provide a holistic view of the market. Our recommendations have helped firms take crucial business decisions, launch new products, assess customer reactions and validate internal hypothesis to enable growth.

On an average, we conduct around 15 engagements annually in this sector. Our strength lies in an in-depth analysis of the current business situation, keeping in mind global trends and providing our clients an objective ‘outside in’ perspective of the market. 

Sub Sectors

  • Tractors
  • Combine Harvesters
  • Potato Harvesters
  • Fodder Harvesters
  • Sugarcane Harvesters
  • Ploughs
  • Cultivators
  • Manual Sprayers

  • Power Sprayers
  • Milking Machine
  • Transplanters
  • Balers
  • Seed Drill
  • Seed cum Fertilizer drill
  • Power Tillers
  • Seed Processing Machinery
  • Milling Machines

  • Rice Milling Machinery
  • Tobacco Threshing Machinery
  • Micro irrigation
  • Rotavators
  • Mowers
  • Diggers
  • Multi Crop Thresher
  • Wheat Thresher, etc.

  • Crop Care molecules (used in pesticides)
  • TMPi (Trimethyl Phosphite) and TEPi (Triethyl Phosphite )
  • Fertilizers
  • Pesticides
  • Urea
  • Biocides
  • Pesticides – Formulations & Technical Grade
  • Fertilizer Industry - Implication Of Policies
  • CSMP Pesticides market
  • Herbicides
  • Other agri chemicals
  • Abiotic stress management products
  • Rice
  • Wheat
  • Maze
  • Potato
  • Sugarcane
  • Cotton
  • Grapes
  • Oranges
  • Apple
  • Gherkins
  • Soyabean
  • Sorghum
  • Pearl Millet
  • Mustard

Service Offerings

  • Market Sizing

  • Market Forecasting

  • Aftermarket Assessment

  • Business Potential

  • Market Plan Assessment

  • Value Chain Analysis

  • Usage, Attitude & Purchase Assessment

  • Concept Reaction & Evaluation

  • Company Assessment

  • Channel & Distribution Assessment

  • Pricing

  • Partner Identification

  • Revisiting Marketing Plans

  • Go-To-Market Strategy

Some Interesting Projects

  1. Sugarcane Harvesters & Balers

    Feedback partnered with a leading MNC firm to assess the opportunity for sugarcane harvesters & balers in India across select states. Feedback identified the specific areas of opportunity and assisted the clients by providing key insights on price, technical support, accessories, capacity, traction weight, row to row spacing, etc. Further, Feedback recommended the ideal positioning strategy to be followed to maximise the opportunity.

  2. Power Sprayers

    Feedback conducted a detailed market study for power sprayers in India and assisted the client to determine the growth trajectory for the Indian market. This involved a study of the entire business landscape for power sprayers – the current market size, future potential, supplier focus, customer needs & preferences, acceptable price points, etc. and identifying attractive markets,

  3. Micro-irrigation

    An Indian conglomerate wanted to diversify into the micro-irrigation business. Feedback studied the Indian market, estimated the future potential (based on land ownership patterns among others) and determined the market entry strategy for the client.

  4. Tractors

    Feedback conducted a price analysis of select tractor models in Uttar Pradesh, Andhra Pradesh, Bihar, Gujarat, Maharashtra, Punjab, Rajasthan and Tamil Nadu; with a view to recommending a differential price strategy for different states.

  5. Abiotic Stress Management:

    Extreme fluctuations in atmospheric conditions is resulting in severe loss of crop yield upto 10-20%. Silica, along with other nutrients (like Fertilizers, Sea weed extracts, Amino acids, Micronutrients, etc.) will provide Abiotic stress resistance and improve uptake of other nutrients supplied to the crops. Feedback helped our client identify crops and markets which were early adopters of the product. This helped the client in prioritizing their marketing approach and product development in accordance with market needs.