Feedback provides customized market studies across the value chain in the Heat Ventilation Air Conditioning & Refrigeration (HVAC & R) sector covering Equipment & Solutions, Services, Components & Consumables.
Rapid urbanization and growing infrastructure along with the growth of real estate in India has been one of the key drivers for the HVAC&R Industry and this industry is slated to reach USD 4.2 billion by 2020. With nearly USD 2.2 billion wastage in Agricultural produce in India, there is a lot of untapped potential in the refrigeration industry. A host of such opportunities exists in the HVAC&R industry in India for all stakeholders in the HVAC&R value chain. Feedback Consulting has been working with firms in this space to help them achieve their business goals.
Feedback has a dedicated group within the Energy Vertical which focuses on HVAC&R related engagements in India, Middle East and also in South East Asia. We have over 15 years of experience in this sector and has worked on over 70+ engagements in the HVAC&R space in India.
We work across the value chain in the HVAC&R covering Equipment & Solutions, Services, Components, etc. Specific areas:
Feedback caters to the entire value chain of the HVAC & Refrigeration Industry.
Concept Reaction & Evaluation
Channel & Distribution Assessment
Revisiting Marketing Plans
Value Chain Analysis
Customer Satisfaction Measurement
Market Plan Assessment
Usage, Attitude & Purchase Assessment
Risk Mitigation Solutions
Policy Impact Assessment
Feedback assisted a Global Food Display major in devising a Go-To-Market strategy for South East Asia (six nations) and India. Feedback outlined the Complete Commercial Refrigeration market in these countries and identified the short & medium term opportunities through a comprehensive coverage of the Commercial Refrigeration industry in each of these markets. This involved a deep dive into the local retail markets – customer profile, channel, margins, pricing, etc.
Feedback assisted a major American firm in Condensers & Cooling Towers with their India Entry Strategy. The firm is now well established in India. Feedback held discussions with all the relevant stakeholders in the industry with a view to mapping the complete Commercial and Industrial HVAC & Refrigeration industry, assessing the markets, identifying opportunity areas and suggesting the best way forward at an overall level as well as specific initiatives to be adopted.
Feedback assisted a Global HVAC firm in developing new features for their HVAC products for the Middle East market. This was based on a detailed study of the HVAC market, need for HVAC systems, current usage practices, consumer/ user preferences, unmet needs, shortcomings of the current products, etc. across the four Middle Eastern nations.
Feedback helped a major PE Investment Fund take a decision on investing in a Cold Chain firm. Feedback studied the current and likely future demand for Cold Chain facilities by different demand segments and the competition to arrive at its recommendation.