Food and beverages franchise management company Yellow Tie Hospitality has tied up with US-based Genuine Broaster Chicken to launch the brand across 40 outlets in the country by the year-end and will invest $3 million till 2018 for expansion.
Yellow Tie Hospitality plans to launch the brand first in Mumbai, followed by roll-outs of franchise outlets in Kolkata, Hyderabad, Gurgaon, Surat and a few more cities in the first three months, it said in a statement here. The brand will be served exclusively in different franchise formats with an authentic menu by the company, the statement added. By 2017, Yellow Tie Hospitality aims to have 10 leading F&B brands in its portfolio , beginning with Genuine Broaster Chicken. Currently, Genuine Broaster Chicken is present in 36 countries across the world .