World's second largest truck maker Daimler expands footprint in India - Feedback

Daimler AG, the world’s largest commercial vehicle maker, is deepening its footprint in the Indian commercial vehicle space by entering segments dominated by Tata Motors and Ashok Leyland and introducing new categories and price points. The truck maker, which has climbed to No 4 position in the country in less than four years, is planning to create a new entry point by introducing a 5-7-tonne light truck in a couple of years.

The product will take on Tata Motors’ 407 and Eicher’s Pro Series. Daimler also plans to create a mid-price segment of Rs 50-80 lakh with its new range of Thunderbolt trucks, which will be positioned between the high-end models of Tata Motors and Volvo Trucks, mainly for the mining and high-dimensional cargo segments with its tippers and tractor trailers.

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