Wipro Consumer Care buys Chinese FMCG firm – Feedback

Wipro Consumer Care and Lighting said it has signed a definitive agreement to acquire 100 per cent shareholding of Zhongshan Ma Er Daily Products Limited, a Chinese Fast Moving Consumer Goods (FMCG) company.

The acquisition will be done through its Singapore business Wipro Singapore Pte Limited. Through the buyout the FMCG arm of Wipro Enterprises is looking at strengthening its presence in fast growing South China’s personal care business. Zhongshan Ma Er has a strong footprint in China and Hong Kong and its brand portfolio includes personal care brands Enear, Zici, and Vcnic, comprising bath and shower products and fabric care brands Pahnli and Sunew.


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