Usha International is integrating modern trade and e-commerce sales channels with its existing network for a significant increase in its retail footprint, tying up with regional retailers and plans to sell exclusive products through e-commerce.
Kapil Kohli, vice president – retail head at Usha International said with a shift in consumer behaviour and increasing focus on superior buying experiences, Usha is investing significantly to expand its retail presence. “Leveraging our already high brand recall, we are ensuring presence across channels and the last mile connectivity for maximum outreach for all our products across categories. USHA is aiming for a 30 per cent growth in retail business by ensuring product display management, focus on sell-out and experiential marketing,” said Kohli. The company is also transforming its existing 60-plus company showrooms and integrating experiential zones for enhanced customer experience. It also plans to open 50 new exclusive stores by March 2017 which would be company designed, franchisee owned and operated brand stores.