UK’s Twiss Drinks enters India, announces launch of fizzy juice drinks - Feedback

UK^s Twiss Drinks has tied up with diversified business house Amarjothi Group to enter the country^s aerated natural fruit juice market. Twiss, which debuted in London in 2011, has been introduced in multiple variants, the company said on Tuesday. Menon said the beverages will be manufactured in Pune and have 10% juice content.

To be priced at Rs 40 each and packaged in 250 ml cans, the beverages will be sold through multiple channels of trade, he said.

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