Uber targets new users in India with lighter app and local languages - Feedback

India languages that Uber is looking at are Hindi, Marathi, Tamil, Telugu, Kannada, Bengali and Gujarati.

Online cab aggregator Uber, under the leadership of Dara Khosrowshahi, is making a renewed effort to win back India market.

Hoping to expand its user base as well as increasing its popularity in tier-III cities, Uber has introduced a data-light version of its app. Realising that it needs to increase its user base beyond the English-speaking population, the firm has launched the Uber Lite app in seven Indian languages. While Uber did not elaborate on its local language plans, the company, which has a strong team of more than 150 engineers, data scientists, analysts, language experts based out of Bengaluru and Hyderabad, is planning to go for a major overhauling in its app to bring in regional language speakers into its fold.

https://www.business-standard.com/article/companies/uber-targets-new-users-in-india-with-lighter-app-local-languages-118061201416_1.html

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