Toyota targets Indian small car market - Feedback

Toyota, the world’s largest car maker, would like to enter the small car space in India, a segment it had overlooked since 2011 after launching the Etios Liva. This is so far its only small car in the Indian market.

The Japanese automobile company faces challenges in sales of its diesel sports utility vehicle models, the Innova and Fortuner, after the Supreme Court (SC) said there would no sales of any vehicle powered by a diesel engine bigger than 2,000cc till end-March 2016 in Delhi and the National Capital Region. “There are so many customers of competitors who want to buy a Toyota but we lack a product line and they end up buying other brands. We have a responsibility to offer more choice. We see some possibility in the small car segment from that point. We are working very hard to streamline the priorities,” Naomi Ishii, managing director, Toyota Kirloskar Motor, told.

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