TataCLiQ.com, the Tata group’s multi-brand e-commerce platform, on Monday said it has formalised a strategic partnership with Genesis Luxury Fashion to offer a wide range of international luxury brands exclusively.
“The partnership is a testament to providing the Indian consumer authentic brand experiences directly through authorized sellers and not unknown resellers. Currently, all the international luxury brands online on TataCLiQ.com are through our exclusive tie-up,” said ecommerce portal’s CEO Ashutosh Pandey.
“They are also targeting a number of luxury brands that are not present in India …. These will be launched over a period of time on,” he said. “The partnership enable us to expand our presence to cater to our growing affluent consumer market,” said Genesis CEO Nikhil Mehra.