Tata group's Tanishq asks buyers to trust the shine on its diamonds - Feedback

Tanishq’s latest campaign is all about spotting real diamond separating shine from gloss that tends to bedazzle unsuspecting buyers.

Scammed and bruised by fleeing merchants and rising popularity of lab-grown diamonds, a number of jewellery retailers in India are moving to restore faith in their brands. Robust certification processes and consumer outreach with assurances and guarantees are among the measures adopted by big retail brands and the latest to join chorus is Tata-group-owned Tanishq. Will the concerted effort by the big brands help counter the crisis of confidence that the industry currently faces?


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