Alibaba-backed online e-commerce marketplace Snapdeal has launched its next-generation advertising platform called Snapdeal Ads, to help sellers better target customers based on their online buying behaviour.
Snapdeal is following market leader Flipkart in making significant investments to develop advertising as an additional revenue stream. The two companies continue to undercut costs of products to compete with global rival Amazon, while still trying to keep investors happy. The company says about 10 per cent of the 300,000 sellers on its platform use Snapdeal Ads and, on average, these sellers have seen business double compared to other sellers. The new advertising platform will allow sellers to target users based on their browsing behaviour, location and purchase history, apart from allowing them to target a specific group of customers.