Textile major Raymond has carved out a fast moving consumer goods (FMCG) group to extend the eponymous apparel brand to over a dozen personal and home care products. The 90-year-old company already has JK Helene Curtis , which sells Park Avenue deodorants, and JK Ansell, the maker of Kama Sutra condoms, with a combined annual revenue of Rs 800 crore. The new division will house Raymond products, along with new brands spread across skin and hair care segments.
The company has roped in ITC Foods COO Giriraj Bagri as president. Rajeev Bakshi , former MD of Metro Cash & Carry, Pepsi and Cadbury , will be an exofficio chairman to advise on the new segment. “Our vision is to be player of choice amongst the emerging and enterprising India for their daily, personal and home care needs. We are a premium lifestyle products group, committed to offer innovative products to the rising youth of India,” said Gautam Hari Singhania , chairman of Raymond.