PepsiCo expands beverage portfolio in volume play - Feedback

With summer round the corner, beverages and snacks major PepsiCo is expanding portfolio of its soft drinks as it looks to garner more volume from its main brands.

The company, which sells soft drink, including Pepsi, Mirinda, Mountain Dew and Dukes, today expanded the range of its 7UP brand with the launch of hydrotonic drink 7UP Revive. “We would be focusing on our five beverage brands and make them larger and 7UP is the one which has taken the step first,” PepsiCo India Vice President, Beverage Category, Vipul Prakash told PTI. Two three years ago PepsiCo India had launched Nimbooz and Nimbooz Masala Soda, he said. Commenting on the company’s new initiative around 7UP, he said adding the company is targeting young consumers to be early adopters of 7UP Revive.

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