Smartwatch maker Pebble today announced its foray into India’s nascent but growing wearables market and said it aims to sell about one lakh units in the next one year.
Pebble has partnered Amazon to launch smartwatches in, priced Rs 5,999-15,999. It is bringing four models from its portfolio to the country. “India is a key part of our strategy. Already, we estimate that 20,000 people have bought Pebbles from various channels. With Pebble now officially launching in India, we expect to sell about 1,00,000 units in the first year,” Pebble founder and CEO Eric Migicovsky told PTI. He added the company has already sold about one million smartwatch globally. Set up in 2012, Pebble has over 17,000 developers on its platform. “A key focus area for us will be to expand the base of developers that we work with in India. We are meeting many of them and will continue to engage with them to bring great experiences for our users,” he said.