Payback pacts with PoS firms to enter kirana stores - Feedback

Multi-brand loyalty management company Payback plans to expand its presence across neighbourhood stores through partnerships with firms deploying point-of-sales terminals to enhance the frequency of customer transactions on its platform.

American Express-owned company is seeking partnerships across sectors including grocery, fuel, electronics, furnishing and travel. It has already struck partnerships with stores such as gifting retail chain Archies. “Payback helps customers redeem loyalty points across organised retail and large partners. Now, the strategy is to expand the acceptance infrastructure to smaller neighbourhood stores as well,”.

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