Baba Ramdev’s Patanjali Ayurved is gearing up for a major presence in the dairy segment with the launch of cow milk and other cow milk-based value-added dairy products.
“Patanjali will launch cow milk and cow milk-based dairy products such as curd, chaach (buttermilk) and paneer in Delhi-NCR, Rajasthan, Haryana and Maharashtra in the first phase. We will gradually add flavoured milk and ice-cream to our dairy product portfolio”. Patanjali already retails cow ghee and cow whole milk powder. The company will also be launching frozen products including peas, mixed vegetables and French fries.