Myntra all set to diversify into home furnishing, personal care segment - Feedback

Flipkart-owned online fashion marketplace Myntra is diversifying into home furnishing, precious and non-precious jewellery and personal care segments in an attempt to widen its consumer base and shore up profits.

Myntra had restricted its presence to apparel and accessories, but will now take on focused players in the space such as Urban Ladder, PepperFry, Nykaa and Bluestone. “This is a big bet for us to take our first step to expansion in the lifestyle segment, which will also help us meet our set target of attaining profitability by 2017,” said Ananth Narayanan, CEO at Myntra, adding the company expects revenues of Rs 500 crore from the home furnishing segment in the next two years.

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