Mother’s Recipe plans frozen food foray – Feedback

Pune-based packaged foods brand Mother’s Recipe, which is eyeing a turnover of Rs 500 crore by 2018-19, is planning to enter the frozen food category in the next two years.

It clocked a revenue of over Rs 200 crore in 2014-15, while the estimated turnover for 2015-16 is Rs 250 crore. “For financial year 2016-17 also we are expecting a 25 per cent growth. In the next 3 years we are looking at Rs 500 crore turnover,” Desai Brothers – Food Division (Mother’s Recipe) Vice President – Marketing and Sales, P Rajan Mathews, told. The brand, which has a portfolio of pickles, ready-to-cook mix and cooking pastes, among others, is planning to foray into the frozen food category and will set up a dedicated unit in Gujarat.

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