Branded apparel retailer for men, women and children, Monte Carlo Fashions is investing Rs. 15 to 20 crore to open 20 exclusive brand stores this fiscal. The BSE-listed Ludhiana headquartered company is looking to increase its footprint in the South where it has 10 stores spread across Bengaluru, Mangaluru, Mysuru, Kochi, Coimbatore, Hyderabad and Udhagamandalam.
Speaking to Business Line during a recent visit to the city, Sandeep Jain, Executive Director, Monte Carlo Fashions, said “We have traditionally had a strong play in the North and East markets as we started off with woollen knitted garments or winter wear for men and women in 1984. We introduced summer wear much later in 2002 followed by a range of children’s apparel three years ago. At present, 90 per cent of our revenue comes from North and East markets. We are now looking to focus on the South and West markets, with four to five new store launches in the Southern cities this fiscal.”