Miele aims 50 stores by year-end, focus on tier II cities - Feedback

German luxury domestic appliances maker Miele, which has recently forayed into the online segment, is looking to have 50 stores by the end of this year, while focusing on tier II cities.

Miele, which is catering to a niche segment, is encouraged by the growing number of HNI ( High networth Individual) and NRIs who are returning back to India. “We should have around 50 stores by the end of this year,” Miele India MD Rana Pratap Singh told PTI. At present, Miele is operating 41 stores in 11 cities.


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