Media-entertainment sector offers $60-b opportunity for global IT firms - Feedback

Amidst gloomy analyst and industry reports forecasting limited growth for the Indian IT services industry in FY 2016-2017, a ray of sunshine in the form of a multi-billion dollar opportunity in the global Media & Entertainment industry has emerged for Indian IT services providers to tap.

According to management consulting firm Zinnov, the $1.4-trillion Media & Entertainment (M&E) industry, expected to touch $1.9 trillion by 2020, offers a total addressable market opportunity of $60 billion across eight segments, including New Media, Education, Entertainment, Gaming, Marketing & Advertising, Broadcasting, Information Services, and Publishing.

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