The maker of Daawat basmati rice LT Foods will set up a manufacturing facility for rice-based snacks in association with Kameda Seika of Japan in Sonepat, Haryana. Two companies have formed a joint venture to manufacture and market rice based snacks in India.
Kameda is the global leader in rice based snacks and it commands about 30 percent market share in Japan and has a prominent presence in the gluten-free cracker market in the US. LT Foods and Kameda believe the large and expanding urban middle-class in India are ripe for a healthy and tasty alternative to fried potatoes and wheat based snacks. Through this partnership, the JV will introduce rice based snacks with proprietary Japanese technologies developed over 30 years. These products have been highly successful in South East Asia and the US.