Kellogg’s goes beyond breakfast – Feedback

Since the Michigan-based Kellogg Company set foot in India in 1994, it has strived to change breakfast habits of consumers.

Over last 24 years, the complex breakfast routine of Indian consumers have not entirely transformed. What is certainly changing though is Kellogg India’s workplace culture—to imbibe, what it calls, the ‘soul of a startup’ — and its business strategy to make cereal an all-day snacking product in addition to a breakfast item.

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