Premium Italian motorcycle brand MV Agusta on Wednesday said it has entered the Indian market through an exclusive partnership with Pune’s Kinetic Group. At a press meet in Pune, the company unveiled its first range of superbikes—the F4, F3 and Brutale 1090—which will now be available at its first ‘Motoroyale’ dealership in Pune. The company will operate as MV Agusta India Pvt. Ltd.
Bookings commenced on Wednesday for the motorcycles which will cost Rs.16-35 lakh.
Kinetic is the distributor/marketer of the bikes, which will be sold through the Motorayale chain of branded outlets. “This is the perfect time for us to enter India, as we are witnessing a surge in demand for premium motorcycles. We offer biking aficionados best-in-class superbikes that boast exquisite designs by the renowned Massimo Tamburini as well as superior, cutting-edge technology. MV Agusta motorcycles guarantee a riding experience that’s second to none,” said Judah Immanuel Sangaran, Far East country manager, MV Agusta Motor S.p.A.