InterContinental Hotels Group fast-tracks India expansion with 14 hotels - Feedback

In a country where building a new hotel could take over four years, a flag change cuts the gestation period to a few months. British hospitality firm Intercontinental Hotels Group (IHG) has fast-tracked its growth plans in India by making the single biggest flag change (rebranding a hotel taken over from a rival brand) in the domestic hospitality sector, a move that will expand its room strength by 50 per cent to 9,000 in just about a year.

SAMHI, the Indian hospitality firm with multiple assets, decided to partner with IHG to convert its 14 hotels into the Holiday Inn Express brand in November. These hotels were earlier branded as Formule 1, a budget brand of French hospitality major Accor. IHG inaugurated the first of these 14 hotels in Gurgaon last week. SAMHI, the Indian hospitality firm with multiple assets, decided to partner with IHG to convert its 14 hotels into the Holiday Inn Express brand in November. These hotels were earlier branded as Formule 1, a budget brand of French hospitality major Accor.

https://www.business-standard.com/article/companies/intercontinental-hotels-group-fast-tracks-india-expansion-with-14-hotels-118091200509_1.html

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