The e-commerce market in India is expected to nealry double to Rs 2,11,005 crore by December, according to industry body Internet and Mobile Association of India (IAMAI) and IMRB .
The market grew 30% between December 2011 and December 2015 and was valued at Rs 1,25,732 crore by the end of December 2015, led by the online travel industry which accounted for 63% of the overall share, the report said. Online travel, which includes domestic air ticket and railways booking, is expected to grow around 40% to reach Rs 1,22,815 crore by end of 2016. The hotel booking business grew 165% year over year to Rs 5,200 crores in December 2015, while spend on online railway ticket booking grew at around 34%, to Rs 21,708 crore in 2015. The report says that the 57% growth in e-tailing was driven by mobile phone and mobile accessories. Computers, consumer electronics, apparel and accessories, accounted for bulk of retail e-commerce spend in India, making up 49% of overall spend in e-tail segment.