The media and entertainment (M&E) industry would almost double to Rs 2.26 lakh crore in next five years, mainly led by growth in advertising revenue which is expected to touch Rs 99,400 crore by 2020, says a report. The total advertising revenue of M&E sector was around Rs 47,500 crore in 2015 as against Rs 41,400 crore in 2014, a jump of 14.7 per cent, the joint report by FICCI-KPMG said.
While, the overall the sector grew by 12.8 per cent to Rs 1.15 lakh crore in 2015 as against Rs 1.02 lakh crore of 2014, it added. “M&E industry in India is poised to grow at a CAGR of 14.3 per cent to INR 2260 billion by 2020, led by advertising revenue which is expected to grow to INR 994 billion at a CAGR of 15.9 per cent,” the Media and Entertainment Industry Report 2016 said. The report also said that by 2020 the digital advertising would scale up to Rs 25,500 crore and contribute to 25.7 per cent of total advertising revenues.