Indian ice cream brands are adopting coolest strategies – Feedback

Lotte scooped up Havmor, India’s seventh largest ice cream brand, for Rs.1,020 crore in an all-cash deal, more importantly paying a multiple in excess of 2.5 times its 2016-17 turnover of Rs 400 crore.

Lotte’s foray, say officials in the know, is part of a bigger ice cream play across south Asia via strategic acquisitions. Their seriousness can be easily gauged from their yearlong negotiations with the Chonas of Ahmedabad and the aggressive offer that trumped deep-pocketed peers Hindustan Unilever.

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