Havells enters entry-level modular switches; eyes Rs100 cr biz – Feedback

Consumer electric goods maker Havells has forayed into entry-level modular switches by launching Reo Bliss brand and eyes sales of Rs 100 crore in two-three years from the segment.

With the introduction of Reo Bliss, Havells is expecting an overall growth of 10 per cent from the switch segment, Havells said in a statement. Havells India Senior Vice President A V Jagdish said: “The company is expecting an overall growth rate of 10 per cent from the switch segment and targetting an revenue of Rs 100 crore from entry-level modular switches category in the next two-three years.” Besides, the company is also expanding sales network focusing on small towns. “With this launch, the company will enhance presence from 700 towns to 1,100 with population of 50,000 and above in the next two-three years,” Havells said.


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