In an effort to provide a level-playing field to stakeholders, the government is planning to provide a single policy for retail, fast-moving consumer goods (FMCG) and e-commerce, said NITI Aayog chief executive officer (CEO) Amitabh Kant at the Federation of Indian Chambers of Commerce & Industry’s (Ficci) annual flagship retail, FMCG, e-commerce convention on Thursday.
“There is a move in the government to harmonise the varied policies of retail, FMCG and e-commerce within a single policy framework, which will address all concerns of industry and consumers,” said the NITI Aayog CEO. Devendra Chawla, group president (food, FMCG & brands), Future Group; Bijou Kurien, board member, L Capital Asia; Gaurav Mahajan, president-group apparel, Raymond; Rajesh Jain, managing director & CEO, Lacoste India and Raghava Rao, finance director & chief financial officer, Amazon India, were present at the event. Kant said the government was encouraging domestic entrepreneurship but foreign players would foster healthy competition. “The domestic market would be challenged by foreign businesses, which would enable indigenous companies to scale up, enhance quality of products and services, and penetrate global markets,” he said.