Government plans to conduct roadshows to promote the country’s textiles in non-traditional markets like Russia, South America and select countries in West Asia, at a time when shipments from the sector have been declining. Textile exports from India remained flat in 2015-16 at $40 billion as compared to $ 41.4 billion in the previous year.
Moreover, Indian textile and apparel exports have been losing their competitive edge to countries like Bangladesh and Vietnam in recent years. “We are eyeing non traditional markets like Russia, South America and some countries in West Asia which are relatively free from turmoil like Saudi Arabia, Kuwait, Qatar and the United Arab Emirates. We will hold roadshows to showcase Indian textiles in these markets,” a senior official told.