Godrej, Videocon launch premium model ACs to tap market demand - Feedback

With the early onset of summer, air-conditioner makers are heating up their activities, two of the leading domestic brands – Godrej and Videocon, on Monday launched premium models to compete in a market dominated by foreign brands.

Videocon, for instance, launched an AC christened ‘Aryabot’ which would work on machine-to-machine communication and internet of things related devices and the company is eyeing to capture 15% of the market with this by end of next fiscal. Godrej Appliances rolled out a high energy efficient AC under its premium sub-brand NXW which till now was only in the refrigerator space. The company too is eyeing 15% share in five star inverter AC segment with this range.


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