Ford India has launched the second generation of its premium sports utility vehicle (SUV) Endeavour, with prices starting from Rs. 24.75 lakh (ex-showroom Mumbai).
The premium SUV, which marks the company’s third launch in the current tfiscal, is being pitted against segment leader Toyota Fortuner. “This is one of the most-known number plates in India, and users in the country want a substantial SUV that distinguishes them from the crowd. The new Endeavour comes with an all-new design and features, making the best SUV in its segment,” said Ford India President and Managing Director Nigel Harris.