Dubai’s Landmark Group-owned apparel retailer Lifestyle plans to expand its online presence even as e-tailers encroach into the fashion space. Lifestyle to invest Rs. 12 crore in ramp-up of omni-channel
While offline expansion will continue with company adding 12-14 new stores every year at a cost of Rs. 100-150 crore, investments in online will focus on improving customer experience and ramping up the omni-channel strategy. E-commerce is now the source of less than 2 per cent of Lifestyle’s sales. The company entered the space some 2 years back.