Emami has entered into the packaged honey category under its Zandu brand. The homegrown consumer goods firm has positioned Zandu honey on quality and claims its product has zero sugar. The Emami’s Zandu honey has been priced at a 35% premium over Dabur.
Emami manufactures products under various categories namely Hair Care, Skin Creams and Lotions, Talcum Powder and ayurvedic health care products. Emami’s Boroplus portfolio is worth Rs 400 crore, comprising of three brands — BoroPlus Antiseptic Cream, Boroplus Advanced Moisturizing Lotion and BoroPlus Prickly Heat Powder.
http://money.livemint.com/news/company/news/emami-enters-into-packaged-honey-category-421001.aspx
