The market size of the direct selling industry in the national capital could reach Rs 15-20 billion by 2025 on account of increasing income of middle class households, a report said today.
The FICCI-KPMG India report said that the direct selling industry in India is currently reckoned at Rs 75 billion, recording double digit growth of more than 16 per cent over the past four years. It has attracted a large number of Indian and foreign direct selling companies, it said. “This industry has the potential to reach a size of Rs 15-20 billion by 2025, driven by the swelling share of middle income households, growth in consumer markets and an increase in the penetration of direct selling to globally comparable levels,” it said. Further, it said considering market potential and future growth of the industry, the contribution to the government revenue in the form of indirect taxes is expected to be at Rs 1,500-2,000 million by 2025.