Direct selling industry grows to Rs 75 billion - Feedback

The direct selling industry in India has grown to Rs 75 billion from Rs 41 billion in the last five years, and is further poised to occupy a dominant position in the international and domestic markets, a report has said.

North Indian markets are in the leading position with a share of 29 per cent in the industry, followed by the South, East, West and North-East with market shares of 25 per cent, 18 per cent, 16 per cent and 12 per cent respectively, says the FICCI-KPMG ‘Direct Selling: Kerala’ report launched today. Within the southern region, Kerala has been a key market worth Rs 700-750 million in 2013-14. The growth in this market since establishment has been attributed to its high literacy rate, increasing per-capita incomes, urbanisation and consumption-oriented population, says the report.

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