A year after partnering American furniture brand Ashley, Deepak Fertilisers and Petrochemicals Corporation has relaunched its retail campus Ishanya under a new brand, Creaticity. The Pune-based 10-acre campus is designed around creative living theme.
It aims to transform traditional retail spaces into a destination for all by hosting home city, food city, sports city, art city, entertainment city and other categories. Mahesh M, chief executive officer at Creaticity, said campus had been created around themes such as eat, make, sing, play, learn and create. “This exercise is part of our transformation strategy and we have invested around Rs 100 million to enhance physical space experience,”.