Coca-Cola India launches no-sugar variant of Thums Up Charged – Feedback

Coca-Cola India has launched a new variant called Thums Up Charged No Sugar in the country, as part of its global strategy to offer more choices to consumers.

Last year, the company had said that it aims to make the 40-year-old Thums Up, a billion dollar brand by 2020. The other no-sugar products in the company’s India portfolio include Diet Coke, Coca-Cola0 and Sprite0. Vijay Parasuraman, Vice-President, Marketing, Coca-Cola India and South West Asia, said: “Thums Up is the largest cola brand in the country and we believe Thums Up Charged No Sugar will help take the diets and lights sparkling drink segment to the next level”.

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