Britannia Industries has opened an R&D centre and a manufacturing unit in Bidadi, near Bengaluru entailing an investment of Rs 200 crore. The centre houses analytical, sensory, microbiology labs, in addition to pilot plants for its core product portfolio which includes biscuits, cakes rusk, breads and dairy.
The manufacturing facility, built adjacent to the R&D centre is also equipped with high speed processing machinery plans to seamlessly channel the innovations from the centre to markets across the country. At present, Britannia has manufacturing facility only in India and at one plant in the Middle East, while it exports its products to 70 countries. Britannia Industries, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.