BPL takes Flipkart route to re-launch consumer electronics’ business - Feedback

Former Indian consumer electronics’ giant BPL Ltd is back in the business after a major restructuring of operations, which includes clearing all accumulated debts.

For starters, it has tied up with India’s largest e-commerce player, Flipkart, to launch a range of TV sets under its brand on the e-commerce platform. It will also launch washing machines as well as refrigerators on the e-commerce platform. “In today’s environment, using the e-commerce platform is the best way to get back into business. We have had a soft launch of our TV sets sometime ago, and it is already among the top three brands on Flipkart’s platform,” BPL Ltd’s Chairman and Managing Director, Ajit G Nambiar, told. Nambiar said Flipkart had held talks sometime ago to re-launch a range of BPL brands on its platform, which had resulted in the company kick-starting it with the introduction of TV sets. BPL Ltd, a leader in consumer electronics’ goods in the eighties and the nineties, had a long standing joint venture with Sanyo of Japan, but once the tie-up folded up, the company too stopped operations.


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