BoConcept enters India, eyes 8 stores in 5 years – Feedback

Danish luxury furniture maker BoConcept has forayed into Indian market by opening its first store in Delhi and plans to have eight stores across leading metros over the next five years.

BoConcept, which entered India through its franchise Zoe Concepts, has opened its first store in South Delhi and is planning to have two stores in Mumbai and Bengaluru by 2017. “We have plans to open another one in Mumbai by February 2017, followed by Bengaluru and Chennai,” Zoe Concepts Director Navin Khanna told. He further said: “In the next three years, we are planning to have at least four stores, and eight stores in all in the next five years.” BoConcept would target the upper middle class with its range of modern design products such as candle holders, priced at Rs 450 to luxury sofas at up to Rs 15 lakh.

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