BMW may look at local assembly of Mini Convertible - Feedback

German luxury carmaker BMW, which launched its fifth Mini Convertible model in India yesterday, is open to local assembly when it reaches a critical mass in sales.

“We can look at local assembly here, when we reach a critical mass in sales volume. That can happen some years down the line,” BMW Group India President Philipp von Sahr told PTI but refused to share more details. BMW India has an assembly line in Chennai and makes eight models in the country. Sahr was quick to add that the company does not want to make it a mass-brand for the sake of just increasing the volume by diluting the brand proposition of being the most premium small car in the world as well as in India. Local assembly could be looked at when we start selling thousands of units, which is some time later. But we are serious to do so, Sahr said.

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